Taste of Auckland
We had the pleasure to work with the team from Taste of Auckland. The brief was specific and required a fresh look to the local high-end foodie festival. The primary objective of the festival is to showcase Auckland’s finest restaurants, artisanal food, beer, wine and spirits vendors. The event is a bespoke party atmosphere; that beckons all walks of life who love life, food and delicious beverages. Our goal was to design and rollout work that promoted the succulent nature of the event; whilst making the direction accessible and high-touch.
Through creative direction that focused on a wonderful summer’s evening; we focused our attention on the fantastic cuisine that comes from Auckland’s restaurants; and the tasty colours & flavours we want to bear witness to with our eyes. We worked to bring out all the senses in the art direction of the photography and the visual design for the event.
We smashed the brief with beautiful, elegant and slightly wild food photography session; bringing the sensation and appetite to the visuals. We created the ‘hero’ image for all the marketing materials to whet the interest and appetites of festival-goers. Additionally, we rolled out all the marketing signage to increase ticket sales and event participation. We look forward to creating more savoury work for the Taste of Auckland 2015!