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Line 7 Terrain

  • Industry: Retail adventure wear

  • Scope: Production

  • Hybrid Content:

Brief


The brief was to build a video content series to feature the new Line 7 Terrain product collection. The videos needed to deliver on the brand promise and communicate to the customer audience with brevity and wit; while bringing the products to life on screen.

Discovery


To reach the ideal audience, casting was critical, as was scripting for a performance that was informative, educational and charming. Once we found the right bloke; we needed farm location that proved to the customer the garments are field-tested.

Solution


The three videos created highlight the incredible features of the Line 7 Terrain product range; and offer the right degree of entertainment for the viewer. The videos have been distributed to the entire Line 7 Terrain network and garnered thousands of views online.