The brief was simple. Take a small mom and pop brand featured in gift shops and completely resurrect the product design, packaging, brand identity suite. The new owners wanted their business strategy ambitions to be matched by a strong brand and recognisable elegant product bottle.
We explored themes and art directions surrounding a Goddess, perfection, beauty, divinity; and most importantly making the brand feel like this product is fit for a king or queen. With the many product attributes of no preservatives, no artificial colours, fresh New Zealand ingredients we added additional design attributes like no plastics, art direction that elicits taste and desire for flavour.
From the bottle and label design to the innovative beauty of the revitalised brand suite, we delivered a beautiful, sexy, clever, stylish, romantic brand experience to Heavensent. Due in part to our collaboration, the brand has been welcomed in retailers and groceries across the nation and their sales have been reported to us at a 50% increase across the entire product line.