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Guns & Oil

  • Industry: Craft Beer

  • Scope: Hybrid Content™ System

  • Hybrid Content:

Brief


A Texan wants to create a beer that can beat the big boys. This beer doesn't taste like that mass produced crap. This beer is a righteous contender in the market with a crisp, refreshingly bold taste that is truely 100% Texas-inspired. Let's create a bold brand for a beverage that's damn good.

Discovery


We explored the deep origins of Texas entrepreneurship, invention and culture. We fell in love with the attitude and the heart. The guts and the generosity. Guns and Oil Brewing Co. isn't about guns or oil; it's about mustering up the courage to make your way in this world with nothing but grit and wit. 

Solution


The result was Guns & Oil, a Beer for the Bold™. Boldness comes in all shapes and sizes. Acts of bravery and pursuit. We crafted a clean and bold identity that spoke with masculine tones. The identity was applied seamlessly to key brand touch points including bottle design, can design, packaging, website design & development and social media platforms, signage, promotion materials and the launching of merchandise via an online store.

From thin air, Guns & Oil Brewing Co. has created fans of the brand and the delicious beer. Their first product, Maverick Lager has launched with huge success in Austin, Texas - and is currently being sold in 350 outlets within 6 months of launch. With the current signing of Americas 3rd largest beer distributor, Guns & Oil Brewing Co. are predicting to sell 4,000+ cases in 2014.