Auckland

+64 9 306 4140
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Ashton Mitchell

  • Industry: Architecture

  • Scope: IDENTITY, PRINT, WEB

  • Hybrid Content:

Brief


Ashton Mitchell practises collaborative project partnerships and teamwork to optimise clients' commercial and architectural aspirations. Ashton Mitchell thrive on challenges and are committed to delivering on their clients' needs for project accountability, creativity, marketability and functionality. Their brief was simple. Design an identity with architectural reference that portrays the simplistic beauty of the buildings they create.

Discovery


We researched, discussed and explored architectural references to gain meaningful insights into the Ashton Mitchell team, process and award winning work. We chose to create a strong, stylish icon based on the initials of the firm with strong architectural links, and build a visual identity to compliment this. We also wanted to show a strong sense of client collaboration and partnership. Key attributes of the Ashton Mitchell offering.

Solution


The result is a strong sophisticated identity that speaks to architecture and sets Ashton Mitchell apart from competition. The new identity along with highly stylised pitch documents has given Ashton Mitchell the competitive edge in many recent tender submissions.