23B Pollen Street, Cnr Crummer Road
Grey Lynn, Auckland, 1021
09 306 4140

Hybrid Content™ System

The best ideas have a genesis. An origin in the foundation of a brand. Those ideas have endurance. Those ideas matter. Those ideas have a gbCore™.

Welcome to our system of discovery, identity, action planning, and creation of brand initiatives. Based on each client’s objectives, we work on one or all the elements of our system.

We believe it’s critical all content created has a simple, singular and powerful brand message. Participating in the gbCore™ Experience allows for absolute clarity within all internal marketing materials and external touchpoints; ensuring the most affective advertising in the market place.

Brand Strategy

  • GB Core
  • GB Nav
  • Brand Strategy
  • Planning

Utilising our gbCore™ methodology we walk clients through an intense, immersive discovery experience.

Revealing all the truths, and the dreams ahead for your brand. The product of this experience provides the singular powerful direction from which all creative, design and content generation is engineered and executed. Established companies and start-ups alike, find our strategic direction fresh, innovative and effective to position new products or services; for robust market growth.

Creative Direction

  • Art Direction
  • Copywriting
  • Ideation

We believe at the core of every successful brand lies a singular, powerful idea. Worth finding. Worth fighting for.

From the gbCore™ Experience we lead our clients through our Hybrid Content™ System. This System identifies all the content areas that are possible for your brand. Our creative team brings explosive audacity to the ideation table with plenty of global experience and room for client collaboration. The foundation of all our direction is to connect your brand with the market with unstoppable power & brand recognition.

Design Direction

  • Brand Identity
  • Packaging
  • Digital /Online
  • Brochure
  • Investor Documents

We live and breath design. From initial brand identity creation through to packaging solutions and bespoke online experiences, our design direction is fused with your core brand message.

This ensures multiple brand touch points deliver a seamless and inspired experience with cut-through and absolute clarity.

Creative Content

  • Rich Media
  • Video Campaign
  • Integrated Motion
  • Mobile Campaign
  • Guerrilla

Our Creative team generates all motion and still assets for every touchpoint.

A critical step is absolute detail and continuity in the highest quality of delivery for every channel. From an online spot to outdoor installation, a long-format spot at the cinema, the audience will immediately identify your brand based on our singular creative direction and brand design execution.


  • Integrated Media Planning
  • Cross-Platform Partnership
  • Analytics
  • Performance Reporting

We offer media planning and buying services for every touchpoint. Digital. TV. Outdoor. Mobile. Installation.

With no third-party communication loss. It’s all in-house for you. Mainly, so you know from the origin of the creative to the display before your customers; the brand experience will be supported by a single communication plan within our team.

Brand Activation

  • Event Design & Production
  • Pop up
  • Instore

What do New Zealand Open, the Rugby World Cup, an immersive evening of art and performance, a pop-restaurant and retail shop have in common? These are all activated consumers experiences that have surpassed the creative dreams of our clients.

Whether you dream of advertising legally or otherwise; we will work with you to draw the right kind of attention to the brand; whether the message is on a mobile phone screen or amongst commuters in the city square. No idea is scary to us. If it’s going to do your brand justice we are willing to give it a whirl

We have loved our relationship with gravity bureau. Our brand needed to be brought into the 21st Century. The GB team resurrected us with fresh ideas, highly measurable sales results; and they are a riot to work with!

Jamie Saker, Wilson Hellaby

Visit the Bureau

Everyone is welcome inside the gravitybureau enjoy a few drinks & laughter together...then let's discuss the work, the wins, the lessons ahead. So, say hello and let’s talk about your world.